Type of Material:
Exercise or assignment
This assignment is designed to be incorporated into any classes, business or otherwise, that utilize a WordPress blog and wish to track the usage of the blog. Further, portions of this assignment could be incorporated into other Internet-focused courses. For instance, the material regarding privacy policies could be useful for a website design course. Lastly, this material does not have to be treated as an assignment and could instead be viewed as a how-to guide.
Users need Internet access along with access to a WordPress blog. Further, users need a Google account which will allow then to set up Google analytics.
Identify Major Learning Goals:
Target Student Population:
The assignment would be relevant for both graduate and undergraduate students enrolled in courses utilizing a WordPress blog. For instance, this specific assignment was designed for an Internet marketing course. It could also be employed in an undergraduate marketing or communication course.
Prerequisite Knowledge or Skills:
A basic knowledge of the Internet and website analytics would make this assignment easier to digest. Further, it is assumed that users have access to and are actively utilizing a WordPress blog.
The instructions are clear and contain current links. In the appropriate setting, this is very useful information. While this assignment is very narrow in focus, it is very detailed when it comes to directions. The author provides a thorough, step-by-step guide to accomplishing the outlined objectives.
The material would seem to have a limited target audience given its narrow focus. The module requires significant context.
Potential Effectiveness as a Teaching Tool
After completing the assignment, students should be competent in installing privacy policies and Google analytics. The site is a resource that relies upon the fact that prior knowledge and skills have been built within the course. It is efficient and easy to write assignments for.
The module assumes knowledge about WordPress and Google Analytics. The effectiveness of the introduction to the Google analytics portion of the assignment is contingent upon future assignments that would delve into the detailed use of the analytics. Basically, once installed, students will need more direction as to what it all means.
Ease of Use for Both Students and Faculty
The assignment is very detailed and written in user-friendly language. One does not have to be an Internet expert to accomplish the learning objectives. Links are provided to websites that provide additional information on various topics.
Other Issues and Comments:
While this assignment is narrow in focus, it is very thorough.
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