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Peer Review

An Introduction to Franchising

by Barbara Beshel


Overall Numeric Rating:

4.5 stars
Content Quality: 4.75 stars
Effectiveness: 4.5 stars
Ease of Use: 4.75 stars
Reviewed: Jun 25, 2012 by Business Editorial Board
Overview: This open textbook on franchising by The IFA Educational Foundation is from an employment and business perspective that is designed to provide a broad overview on franchising. It includes a general introduction to the world of franchises, and also gives step by step instructions and tips on how to search for a franchise, how to evaluate the strength of a franchise, and how to write a business plan to secure a franchise. It would be very useful in a professional course on starting your own business and of some value in upper-level high school or lower-level undergraduate courses in business or management.
Type of Material: open textbook, reference material
Recommended Uses: This can be used as a resource material for anyone interested in learning about franchising. Can be used by students interested in learning about the basics of franchising. Can be used for individual or group use, homework, in-class exercise. It could be a supplement in a college course.
Technical Requirements: Adobe Acrobat Reader or Preview
Identify Major Learning Goals: Define franchise and related terms. Identify alternatives to franchising along with advantages and disadvantages. Understand legal issues and processes related to franchising. How to research and evaluate franchising options. Learn how to write a business plan
Target Student Population: Professional studies programs dealing with franchising/entrepreneurial opportunities and in some limited application in upper-level high school or lower-level undergraduate business and/or management courses
Prerequisite Knowledge or Skills: None

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: Easy to read with many charts and checklists Simple yet thorough coverage of topic Material is very clear and straightforward Provides a comprehensive review of the subject by requiring students to examine the issue from multiple angles Module includes a sufficient amount of material, and cleverly summarizes and integrates important concepts
Concerns: It was published in 2001, which means it was developed at least a decade ago.

Potential Effectiveness as a Teaching Tool

Rating: 4.5 stars
Strengths: It provides a plethora of information, although rudimentary, and a cache of outside resources. Examines many sides of the subject matter, which clearly showcases the relationship between the divergent views. Through the references provided, students can learn a great deal of information on this subject. Assignments could easily be assigned using the links and concepts provided by this module. The entire manual takes about 35 minutes to read.
Concerns: Does not provide in-depth information or information about such resources for students interested in learning more. Worksheets for financials are omitted. The module does not clearly identify the prerequisite knowledge required to gain the maximum benefit from its use. The material is not interactive, and may be difficult to retain the reader's attention. The material is dated

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: Very easy to access, read, and use. Logically written and flows smoothly
Concerns: No table of contents