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Peer Review

Financial Accounting - Chapter 1: Introduction to Accounting

by Raechel Wight


Overall Numeric Rating:

4.5 stars
Content Quality: 4.75 stars
Effectiveness: 4.25 stars
Ease of Use: 4.25 starsstar
Reviewed: May 30, 2012 by Business Editorial Board
Overview: This 10 minute video summarizes Chapter 1 of the Financial Accounting 360T textbook by Raechel Wight available from<. Topics covered include: the role of accounting information, business structures, the accounting equation, transaction analysis, and an introduction to financial statements. This principles of financial accounting lecture uses a sole proprietorship focus.
Type of Material: Video/presentation.
Recommended Uses: In class, homework, and review. Best suited for use outside of class.
Technical Requirements: Browser.
Identify Major Learning Goals: As a result of listening and watching this video, student should be able to: 1) describe the role of accounting information, 2) list the four types of business structures, 3) explain the accounting equation, 4) undestand the nature of transaction analysis, as well as 5) name and describe the four basic financial statements.
Target Student Population: High school or college students enrolled in an Introduction to Financial Accoutning course.
Prerequisite Knowledge or Skills: None.

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: Content is accurate and presented in a clear and concise fashion. The presentation covers the most important elements of Chapter 1 from Perdisco’s Financial Accounting 360 text. Good examples are provided. In addition to audio, closed captioning can be displayed for the hearing impaired or as a way to outline the major points being made in the video.
Concerns: Instructors who use the video would need to make sure it is a good fit with concepts typically included in the first chapter covered in a princples of financial accounting course.

Potential Effectiveness as a Teaching Tool

Rating: 4.25 stars
Strengths: In approximately ten minutes, this interesting video gives students the basic overall information from the first chapter of Perdisco’s Financial Accounting 360T text. The presentation is well organized. Learning objectives are identified. Concepts are reinforced progressively and build on prior concepts. In addition to audio, text has been included that covers the major elements discussed verbally. This video is a good length, not too long in order to maintain students' interest. As a result the video is very efficient in achieving its purpose.
Concerns: Students may feel a substantial amount of information is presented very quickly. As a result, they will very likely need to pause and rewind the video to grasp concepts. Some of the examples are based on information not discussed in the video, making them somewhat difficult to follow (unless the e-book has been previously read). Students using another textbook need to be aware that their textbooks may have additional topics, not covered in the video.

Ease of Use for Both Students and Faculty

Rating: 4.25 stars
Strengths: The video is professionally designed and delivered. The graphics included are excellent. Tonal quality of the speaker is pleasant. Each video has closed captioning for the hearing impaired. The presentation enlarges to full screen without sacrificing clarity. Other than the comments noted below, the presentation is of high design quality.
Concerns: While the presenter has a pleasant voice, the tone is somewhat distant as if talking to a camera instead of a person. Similarly the presenter appears to be looking at a camera, not a person. Facial expressions are relatively static as well. Given the nature of the multimedia venue, interactivity and engagement are lacking.

Other Issues and Comments: produces e-learning materials that include online textbooks available for adoption by instructors. The materials are professionally designed following a 360 learning cycle: 1. visual guide, 2. pop quiz, 3. theory (definitions, key terms, and examples), 4. classroom (lecture slide packs), 5. virtual tutor, 6. videos and podcasts, and 7. algorithmic homework. Pricing is $5.95 per chapter. The video summaries can be used freely for educational purposes.

The text corresponds to the typical first 6 chapters found in a principles of financial accounting yext. However, content is more limited, covering less specific points. A 7th chapter on special journals is the last chapter in the book.