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Peer Review

Creating a Website and Blog in WordPress (WP)

by Theresa Clarke


Overall Numeric Rating:

4.5 stars
Content Quality: 4.5 stars
Effectiveness: 4.5 stars
Ease of Use: 4.25 starsstar
Reviewed: Mar 12, 2013 by Business Editorial Board
Overview: Step-by-step instructions on getting a website started in WordPress. It assumes that students have their own domain name and a WordPress hosting account at (not The site includes an assignment on website creation and design; provides step-by-step instructions for creating a WordPress website and blog. The content includes design elements, authoring tools, marketing strategies, and web design resources. Students should be very familiar with the internet and must have their own hosted website account already set up.
Type of Material: Learning object repository
Recommended Uses: Class assignment in an advanced marketing class or web site design course. It could also be used as a homework assignment.
Technical Requirements: Students must have a hosted website account and domain name. Exercise assumes a GoDaddy account, but another host that can utilize the WordPress interface will work. WordPress recommends Firefox or Chrome as the preferred browser.
Identify Major Learning Goals: Students will learn how to create, build, and edit a website and blog in WordPress. It provides students real world practice on utilizing marketing strategies.
Target Student Population: Upper division or graduate marketing students.
Prerequisite Knowledge or Skills: Strong internet skills. Students should be familiar with web hosting concepts and file types.

Evaluation and Observation

Content Quality

Rating: 4.5 stars
Strengths: This module contains a complete, step-by-step process for creating, building, and editing a website and blog in WordPress. In addition, it includes many links to external, credible sources of information that are related to the material. In includes an excellent set of instructions to create website. Uses a real-world exercise to convey the concepts of marketing strategy and web site design. Several good references to third party design tools and applications.
Concerns: The module is a detailed (16-page) assignment write-up for a particular course taught by the author. As such, it is very specific and not flexible if used as-is. For instance, the author assumes the student will host with Go Daddy. Very detailed set of instructions requires careful reading. The use of links to third party sites needs to be monitored for broken or not-working links.

Potential Effectiveness as a Teaching Tool

Rating: 4.5 stars
Strengths: The instructions are very detailed and clear, and they build progressively. One could use this homework as-is with no changes. Great exercise in building a marketing web site. Blends concepts of marketing, good web design, and social media.
Concerns: This module is an assignment for a particular course, and therefore assumes certain prerequisite knowledge and that foundation would need to be laid by the instructor. The module would need to be modified if the instructor has different learning objectives than the author. Advanced students could build a more professional website using the same steps.

Ease of Use for Both Students and Faculty

Rating: 4.25 stars
Strengths: Using the WordPress design tools makes building a website much easier than writing HTML or using authoring software. The instructions are very detailed.
Concerns: While not interactive, the material offers links to related material. The module does not format properly if printed. There may be some confusion about the two WordPress URLs: and