This is a complete, stand-alone online course on comparative media systems. It includes dominant theory, history, and implications of global media systems. The course includes a review of media globally. The course materials are comprehensive. The course not only presents a detailed history it compares the development taking into account the differences between types of media, media moguls, opportunity, and political influence
• Discuss competing academic theories, models, and critiques pertaining to various regional media systems.
• Discuss, compare, and contrast the historical development, current scope, regional influences, and global influences of the media systems highlighted throughout this course.
• Explain the significance of media consumption patterns and how global and domestic forces influence these patterns.
• Name the organizations that are relevant to media and communications technologies, as well as their policies, current projects, and scopes of influence.
• Discuss the impact of global media conglomerates in non-Western nations.
• Examine various forms of new media and its impact on consumers, advertisers, and traditional ways of producing media content.
The operation and development of media must be understood in order to develop successful media projects. Should be required for students looking to work with the development or enactment of media technology, media programs, or media projects.
Target Student Population:
Upper division undergraduates interested in communication theory or marketing
Prerequisite Knowledge or Skills:
Use of computer and Microsoft Word, Excel, and Power Point
Type of Material:
Complete online course, should be used as an introduction to any media studies.
Have continuous broadband Internet access. Have the ability/permission to install plug-ins or software (e.g. Adobe Reader or Flash). Have the ability to download and save files and documents to a computer. Have the ability to open Microsoft files and documents (.doc, .ppt, .xls, etc.). Have competency in the English language.
Link missing to European Journalism Center Country Media Profiles – part of course materials. http://ejc.net/media_landscape/
Evaluation and Observation
Comprehensive and informative, requires time to read materials and it is time well spent.
Potential Effectiveness as a Teaching Tool
It is a well-structured online course that specifically identifies learning objectives, builds progressively on concepts, and provides a time estimate for each unit. All fields of student interest should be presented with a course of this quality to provide context and conceptual framework for the furtherance of study and knowledge.
This represents a major time commitment, estimated at 139 hours. The units have a bulletin board that students may post to; each student is self-paced so discussion may be limited. The only assessment is an automatically graded final exam. There is no student-professor interaction.
Ease of Use for Both Students and Faculty
The module is clear, easy to use, and a check of a dozen or more links yielded no broken links. Course is carefully designed and presented. Time is predicted for engagement with each separate unit of instruction. Methods of review are provided as well as a final exam.
The module is not interactive. There is little visual appeal and few videos. Most units have long reading assignments. So this is best for students who prefer to learn by reading.
Link to one aspect of materials is missing. http://ejc.net/media_landscape/
Other Issues and Comments:
This is an overview course and information should be regarded as background for further study. However the opportunity to see the comparison of development of media worldwide is extremely important to anyone intending to be a media professional.