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Peer Review

Starting Your Own Business

by Jim Green


Overall Numeric Rating:

4 stars
Content Quality: 4 stars
Effectiveness: 4 stars
Ease of Use: 4.5 stars
Reviewed: Jan 06, 2014 by Business Editorial Board
Overview: This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. It covers topics such as: Finding a good idea; Getting started; Creating a winning business plan; Funding your enterprise; Marketing your business; and, Maintaining progress.
Type of Material: textbook
Recommended Uses: Individual, Supplemental in-class reading
Technical Requirements: This was tested on Mozilla Firefox v 12.0 and IE 9.0. No other software is required.
Identify Major Learning Goals: -Students will learn the do's and don'ts of starting a small business -Students will learn valuable insights into key foundation areas, such as accounting, marketing, and franchising -Students will learn the basic areas to be considered in starting a small business.
Target Student Population: College Upper Division, Professional, Personal use
Prerequisite Knowledge or Skills: None

Evaluation and Observation

Content Quality

Rating: 4 stars
Strengths: -Material provides excellent coverage of knowledge required for starting small business -This website contains a brief introduction to starting a small business and highlights essential business concepts and topics.
Concerns: The material is excerpted from a workbook (available for purchase) but what is available does not provide enough depth to adequately cover the topic. This is more of a practical, applied perspective on small businesses as opposed to a scholarly approach, grounded in research.

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: The website provides the basic topics associated with a small business start-up which would allow students to visualize basic business components. Material can be very effective in providing foundation of knowledge necessary for starting small business.
Concerns: The few examples and specific material provided are exclusive to Great Britain; which limits its application. There are no clear learning objectives identified and the material is limited to text (html) only.

Ease of Use for Both Students and Faculty

Rating: 4.5 stars
Strengths: This module is easy to access via the internet and very easy to use.
Concerns: It was not clear how to navigate through the site due to the additional advertising on the website. The advertising was distracting and the index, located on the left side of the page, was not clearly labeled as such.

Other Issues and Comments: This represents a quick look at the topics associated with starting your own business; however, the advertised workbook, from where this material was excerpted, appears to be more useful as a teaching tool.