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Peer Review

How to Motivate Creative People

by Mark McGuinness


Overall Numeric Rating:

4.5 stars
Content Quality: 4.5 stars
Effectiveness: 4.75 stars
Ease of Use: 4.5 stars
Reviewed: Apr 08, 2014 by Business Editorial Board
Overview: Topics covered include: What makes creative people tick; Why motivation is crucial to creativity; Why you can’t motivate anybody – but what you can do instead; What Iggy Pop can teach you about management; Why offering rewards can kill creativity; How to write 47 novels before breakfast; Why some people seem so weird – and how to deal with them; and The positive side of peer pressure. The e-book is published under a Creative Commons license, which means you are welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit the author. (The images are governed by separate licenses — please see the copyright notice on page 2.)
Type of Material: This is a free E-book in PDF format.
Recommended Uses: For business,this e-book can be used by managers, supervisors and leaders of teams focused on increasing motivation in the workplace. For education, this e-book may support a primary text as supplemental reading, be used as a tool for roundtables, homework, class discussions, and as discussion board (forum participation)reading in an online class.
Technical Requirements: A PDF reader is required.
Identify Major Learning Goals: The primary goals of this e-book are: Understand how motivation affects creativity; Get better work out of creative workers – without a bottomless budget; Avoid (inadvertently) crushing people’s motivation; Use rewards effectively; Understand and influence many different types of personalities; Facilitate collaboration; Understand your creative process; Develop your talent; Find more satisfaction in your work; Influence other people and Develop your influencing skills.
Target Student Population: For business, this e-book can be used by leaders of any work groups or team as well as administrative leadership; supervisors, and anyone who leads people. For education, this e-book is useful for undergraduate teachers and instructors.
Prerequisite Knowledge or Skills: A basic understanding of motivation is helpful, but not necessarily required.

Evaluation and Observation

Content Quality

Rating: 4.5 stars
Strengths: The majority of the e-book is well grounded in management theory and practice,and offers current, relevant and clear information.
Concerns: This is a straight forward approach that may seem too simple but should not be overlooked because of simplicity. The format could be improved; the personal motivation section could raise questions.

Potential Effectiveness as a Teaching Tool

Rating: 4.75 stars
Strengths: Learning objectives are identified early and concepts are reinforced as the reader progresses through the reading. This information can be very useful in motivating people as they learn about motivation. The language throughout is easy to understand, but conveys necessary principles and concepts effectively.
Concerns: The content may potentially be underestimated as being too simple. Chapter 7 may be a distraction.

Ease of Use for Both Students and Faculty

Rating: 4.5 stars
Strengths: The e-book is engaging, and easy to read and understand. This e-book offers a simple, straight-forward delivery of motivational concepts and principles. Some examples are imbedded to demonstrate applications of the various concepts.
Concerns: Signing up for the site is an option, but navigation can be a challenge if joining is not an option. The images and format could be more appealing.

Other Issues and Comments: The content is accurate and not intended to be an exhaustive study.