Peer Review

Marketing and Advertising Case Studies

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Effectiveness:

Ease of Use:

Overview:: Marketing guru, Joe Garcia, promotes ideas and provides case studies for marketing for small businesses. Case studies are based on actual clients. The site also sells and promotes marketing tips. This is a promotional website designed to promote the site and consulting practices of the site designer/author. However, there are case studies, marketing tutorials and tips/discussion of pertinent marketing topics useful for the classroom environment.
Type of Material:: Case studies
Recommended Uses:: Use with teaching marketing for small in-class group exercise or discussion, or homework.
Technical Requirements:: Browser
Identify Major Learning Goals:: While there are no developed learning goals, the instructor can easily design learning goals and questions for students to complete, for specific cases.
Target Student Population:: Basic introductory or principles of marketing course.
Prerequisite Knowledge or Skills:: Students should be familiar with basic business concepts and concepts of business communication.

Rating:
Strengths:: The case studies are from actual clients. The presentations are clear, articulate and well organized for study. The site is easy to use, and loads quickly.
Concerns:: The site is made to promote a specific company called Give to Get Marketing, the company, and has commercial content. The promotional design and messages are distracting from a learning perspective. It is obvious that this is a promotional site.

Rating:
Strengths:: The case study is followed by a review of the concepts that are illustrated by each case. This is an effective teaching method. The cases are short and concise, so an instructor can easily design learning objectives, assignment questions, etc.
Concerns:: There are many details left out of the case studies. The most essential details are the costs involved in either the preliminary efforts by the clients or the cost of the marketing strategy suggested and undertaken by the clients.

Rating:
Strengths:: Navigation to case studies and other resources on the site is very facile. Studies are easy to read and the review of concepts is effective as a teaching tool
Concerns:: Details regarding the time, cost, and effort to enact the marketing strategies is not included and should be for case studies used in an academic setting. No learning objectives designed; no specific activities or questions present for students, so instructors should prepare these in advance of using the site.

Other Issues and Comments:: These case studies impart important experiences between the consultant and the client. However, they are mainly intended to encourage use of the marketing service advertised on the site. Instructors need to present the site, and explain the purpose of the assignment or activity, given the promotional nature of the overall site.
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