This tutorial provides users with foundational content about Motivational Needs Theory and provides additional links to other commonly used theories and models used in organizations. This is a "Virtual One Page" overview of the motivational theory which is enjoyable and engaging to read. It was also nice to have the other motivation theories available.
Type of Material:
Assignment/homework, individual, research, project preparation, and professional and collaboration.
• Internet Explorer (IE) version 10, Firefox (version 11). These were both used to access the material (the material website supports these browsers as well as Google Chrome).
• Adobe Reader/Flash (needed to additional in-text links leading to other forms/formats of media)
Identify Major Learning Goals:
• The student will understand the concept of motivational needs theory as illustrated by David C. McClelland.
• The student will learn the differences between achievement-motivated people and gamblers
Target Student Population:
College and Graduate level students as well as Professional/Corporate learners.
Prerequisite Knowledge or Skills:
Fundamental knowledge motivational needs theory, understanding of common theoretical perspectives common to the business world.
• Overall, the quality of the content is good. There is a lot of information contained within these pages.
• The content is clearly supported and grounded in the theory as presented by McClelland.
• The additional links provide redirection to affiliated theory and models common to organizational development, leadership, and motivation.
• Key attributes of the principles were outlined which should be quite useful to all.
• Could be considered a little elementary.
• The source could be questioned as non-academic
Potential Effectiveness as a Teaching Tool
• Students can learn a great deal from the content provided on motivational theory in a short time.
• The links provided to additional models and theories commonly used in organizational structure, leadership, development, and motivation are also provided linking to additional content and images.
• As a proponent and common user of businessballs.com content, the material provided is an excellent tool and resource for teaching and research.
• The links to other motivational theories could be confusing for students.
Ease of Use for Both Students and Faculty
• Very engaged throughout the site with the related theories and models linked within the page to aid users to other resources.
• The site was easy to use and for the most part, very intuitive.
• All links tested worked and redirected me to appropriate content pages.
• No real interaction.
Other Issues and Comments:
As a huge proponent and common user of businessballs.com, I have to say that the material provided is an excellent resource for students, teachers, and business professionals. As a content developer, I often use businessballs.com to redirect students for research purposes, the material presented here is no different, it provides a synopsis of David C. McClelland’s Motivational Needs Theory and in common practice throughout the site, provides links to other related and commonly used theories.
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