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Innovation in Marketing: E-Tailing

Innovation in Marketing: E-Tailing

ABSTRACT Globalisation has integrated the world economies into a single unit and is now like a new economic order for the nations of the world. Further, the advent of the Internet has speeded up the process of globalisation. The joint family system has disappeared. The number of nuclear families is increasing and both husband and wife are working, as they have less time to go to the market for purchasing utensils of day-to-day use every now and...

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Dr V Basil Hans
Dr V Basil Hans (Faculty)
6 years ago
Etail is progressing in India
Dr V Basil Hans
Dr V Basil Hans (Faculty)
6 years ago
International Journal of Management, IT and Engineering (IJMIE), Vol. 5, Issue 7 (Special), July 2015, pp. 134-145, ISSN: 2240-0558