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Innovation in Marketing: E-Tailing

Innovation in Marketing: E-Tailing

ABSTRACT Globalisation has integrated the world economies into a single unit and is now like a new economic order for the nations of the world. Further, the advent of the Internet has speeded up the process of globalisation. The joint family system has disappeared. The number of nuclear families is increasing and both husband and wife are working, as they have less time to go to the market for purchasing utensils of day-to-day use every now and then.The life is becoming fast not only in the metros but also in the cities and rural areas. Today’s generation of consumers' prefers everything online. Retailing is one of the pillars of Indian economy and accounts for about 15 per cent of the country’s GDP. Delivery of goods at the doorstep of the customers was in practice in both urban and rural... Show More
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Dr V Basil Hans
Dr V Basil Hans (Faculty)
2 years ago
Etail is progressing in India
Dr V Basil Hans
Dr V Basil Hans (Faculty)
2 years ago
International Journal of Management, IT and Engineering (IJMIE), Vol. 5, Issue 7 (Special), July 2015, pp. 134-145, ISSN: 2240-0558