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What is the Boston Matrix?

What is the Boston Matrix?

This is a free book by BookBoon.

This eBook describes the Boston Matrix, an approach to product portfolio planning based on relative market share and market growth.

You will learn:

  • How the Boston Matrix can be integrated with other strategic planning tools
  • Why this tool is so controversial and why it has been removed from many marketing courses
  • How to categorize your products depending on their relative market share and market growth
  • Why it can be dangerous to use this tool at brand level
  • How it can be used to help ensure a balanced portfolio of products and services
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