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What is the Ansoff Matrix?

What is the Ansoff Matrix?

This is a free book offered by BookBoon.

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization’s marketing strategy with its general strategic direction.

You will learn:

  • How the Ansoff Matrix can help you to develop a strategy for improving your market position
  • The four ways that an increase in market penetration can be achieved...
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