Communication in the CSR Context
This book is an attempt to shed light on the communication process in the CSR context and to establish the link between the communication tools to be used and the engagement process to be developed. It provides descriptive approach on how to create communication strategy, how to identify and prioritize stakeholders and when to communicate. Moreover, it discusses in details the factors that can affect the outcome of the communication process whether intrinsic or extrinsic and propose ideas on how to tailor the message according to the different stakeholder interest. Additionally, the book focuses on the tools to be used for CSR communication within the organization and discusses the role of Social Media Network as an effective communication tool.