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Student Guide


Student Guide

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This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management, finance, and operations. These very comprehensive guidelines explain the mission and structure of the course, but the primary focus is helping students develop a business plan. Detailed requirements are provided on everything from forming teams to doing the final presentation at the end of the semester. Also included are assessment criteria, resources to put a business... More
Material Type: Reference Material
Technical Format: PDF
Date Added to MERLOT: April 10, 2008
Date Modified in MERLOT: March 04, 2015
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Submitter: Theresa Clarke


  • Peer review 4.75 rating
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Primary Audience: College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements: Adobe Reader
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure


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