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XBox Let´s play!


XBox Let´s play!

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Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by launching a new games console: XBox. Based on an overview of the video game industry, students analyse how the company decided to diversify, what is a diversified corporate strategy and how the various product divisions are organised. There is a corporate video from the manager of Microsoft Ibérica and videos from the head of a leisure software/hardware sales franchise talking about the... More
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Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 14, 2009
Date Modified in MERLOT: May 03, 2011
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Submitter: idoia olazar
Keywords: Console industry, Competitive advantage, Diversification


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Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
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