Peer Review for material titled "France Vichy Cosmetics: blog or not to blog?"
User Rating for material titled "France Vichy Cosmetics: blog or not to blog?"
Member Comments for material titled "France Vichy Cosmetics: blog or not to blog?"
Bookmark Collections for material titled "France Vichy Cosmetics: blog or not to blog?"
Course ePortfolios for material titled "France Vichy Cosmetics: blog or not to blog?"
Learning Exercises for material titled "France Vichy Cosmetics: blog or not to blog?"
Accessibility Info for material titled "France Vichy Cosmetics: blog or not to blog?"
Please enter a Bookmark title
Please limit Bookmark title to 65 characters
Please enter a description
Please limit Bookmark title to 4000 characters
A Bookmark with this title already existed.
Please limit a note about this material to 2048 characters
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II

Advanced Search



        

Search > Material Results >

France Vichy Cosmetics: blog or not to blog?

        

France Vichy Cosmetics: blog or not to blog?

Logo for France Vichy Cosmetics: blog or not to blog?
France Vichy Cosmetics: To blog or not to blog? is an interactive case study about the creation of a blog to promote a cosmetic product. The case shows the bad usage of a new, innovative technology and how it has severe implications for the company’s image. Different examples and interactive exercises help the students to understand the functionalities of a blog and the blogosphere.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 15, 2009
Date Modified in MERLOT: July 15, 2009
Author:
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: Social marketing, Innovation, Blogs

Details

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review (not reviewed)
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Bookmark Collections (none)
  • Course ePortfolios (none)
  • Accessibility Info (none)

  • Rate this material
  • Create a learning exercise
  • Add accessibility information
  • Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
    Name the Bookmark Collection to represent the materials you will add
    Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
    Edit the information about the material in this {0}
    Submitting Bookmarks...

About

Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access. Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
Browse in Categories:

Connections





QR Code for this Page

Users who viewed this material also viewed...

Discussion

Discussion for France Vichy Cosmetics: blog or not to blog?

Log in to participate in the discussions or Sign up if you are not already a MERLOT member.

Return to Top of Page