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Sport media and culture: Who's calling the shots?

Sport media and culture: Who's calling the shots?

The media play a huge part in sport; we find out what’s happening, how our team is doing and it creates great sporting moments and sports celebrities and stars. This unit looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots – athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?
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