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Ventaja Competitiva


Ventaja Competitiva

Logo for Ventaja Competitiva
El texto contiene en formato PDF, la definición y la descripción del concepto de Ventaja Competitiva y su aplicación en el contexto empresarial real. Es una lectura complementaria que consituye un gran aporte para el trabajo semestral conducente al desarrollo de un plan de Marketing.Se acompaña de casos prácticos que permiten la aplicación de los contenidos.
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Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: January 13, 2012
Date Modified in MERLOT: August 01, 2016
Keywords: estrategias competitivas, ventaja competitiva, cadena de valor


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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  • User Rating: 5 user rating
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Primary Audience: College General Ed, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Tener instalados Adobe Flash y PDF
Language: Spanish
Cost Involved: unsure
Source Code Available: unsure
Accessibility Information Available: unsure
Creative Commons: unsure


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