The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)
Business, Positioning, Segmenting, Targeting, Evaluation, Promotion, Society, Strategy, Media Planning, Advertising, Budget, Communication, Execution, Market Research
You just viewed Advertising and Promotion
. Please take a moment to rate this material.
Know the Author?
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.