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Advertising and Promotion

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)


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