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Advertising and Promotion


Advertising and Promotion

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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be... More
Material Type: Online Course
Technical Format: HTML/Text
Date Added to MERLOT: January 27, 2012
Date Modified in MERLOT: August 16, 2013
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Submitter: Sean Connor
Keywords: Execution, Society, Positioning, Business, Promotion, Media Planning, Strategy, Communication, Market Research, Advertising, Targeting, Budget, Evaluation, Segmenting


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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Primary Audience: College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Material Version: 0
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: Creative Commons License
This work is licensed under a Attribution 3.0 United States
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