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"Marketing Planning Assignment" icon

Marketing Planning Assignment

One of your key responsibilities as a product or brand manager will be to draft a Marketing Plan. Typically these documents are based on years of data and analysis and run 30 pages or more, plus exhibits. The objective of the plan is to architect a strategy to build brands (thus creating profits), and to provide a vehicle for others in the firm to have input into that strategy. Note that your marketing core lecture notes could also be an...

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