Material Detail

"Partnership for a Drug-Free America" icon

Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising campaign. The Partnerhip's more than 15 years of experience and its national model have become the foundation on which similar and larger issue-oriented media campaigns have been built. Some topics of the ads that appear here are: Ecstasy, Heroin, Inhalants, Cocaine, etc. Clips are provided as well as stories about the campaigns.
Rate

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Partnership for a Drug-Free America

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.