This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios are given for them
You are being taken to the material on
another site. This will open a new window.
Rate this Material
You just viewedAll About Branding.
Please take a moment to rate this material.
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.