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Strategic Management

This is a free textbook offered by BookBoon. 'This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium is designed such that it follows the structure of a typical strategy course. Throughout this compendium theory is supplemented with examples and illustrations.' The Table of Contents is: Introduction Why Strategy? The Formulation of Strategy Schools of strategy Levels of strategy Process of strategy Types of Strategy Stakeholder theory External Analysis Internal Analysis Integration Human resources management HRMCulture SWOT Analysis Generic Strategy Managing change Growth and Decline Globalization and International Strategy... Show More
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