Communication - Pathos, Ethos and Logos
Effective communicators know that their message must be suitable for their audience in order to work. They need to take into consideration the subject matter, delivery, context and reception, but it is only through appealing to the audience that their message will be persuasive. The effective communicator must appeal to their audience's mind, emotions and morals.
The persuasive appeals are the basis for the series of multi-media scenarios provided on this site. Although they can be analysed separately, these three appeals work together in combination toward persuasive ends.