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W.K.Kellogg’s Program Evaluation Handbook

W.K.Kellogg’s Program Evaluation Handbook

The premise of this handbook is that evaluation should be
conducted not only to demonstrate that a project worked, but also to improve the
way it works. An evaluation approach should be rigorous in its efforts to determine
the worth of a program and to guide program implementation and management, as
well as relevant and useful to program practitioners. Although evaluation is useful to
document impact and demonstrate accountability, it should also lead to more effective
programs, greater learning opportunities, and better knowledge of what works.
This Evaluation Handbook is designed to encourage dialogue about the role
evaluation should play at the project level.
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