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Marketing Exercises on the Net


Marketing Exercises on the Net

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This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e. Business Marketing), there are numerous exercises designed to look for information about the topic. Links to appropriate sites are provided.
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Material Type: Drill and Practice
Date Added to MERLOT: June 20, 2001
Date Modified in MERLOT: September 24, 2016
Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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Discussion for Marketing Exercises on the Net

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Avatar for Michele Fritz
12 years ago

Michele Fritz (Faculty)

I reviewed the consumer behavior and segmentation areas of the Marketing exercises on the Net. I selected these because I find these the most difficult areas for students to understand from textbook readings and straight lecture on theory.

Some of the exercises provide good examples for different aspects of the theory. Often they will provide a link (or two) to a real web site to analyze.

Most of the exercises refer to case studies or discussions in the associated textbook. Without that reference, the point of the exercise is somewhat lost. I think that with the associated textbook this is a much more effective teaching tool.

Technical Remarks:

In the 15 or so minutes that I checked out the site, I found 2 broken links. There are probably more.

Used in course

Avatar for Stacy Frohnhoefer
12 years ago

Stacy Frohnhoefer (Student)

This is an excellent site for educational material in the field of marketing. I
spent several hours searching through the lesson plan ideas. Both the
exercises and the cases are excellent and extremely relevant to the class that I
teach. I will be using this site in the future for planning lesson ideas. The
site is very easy to use and the students will love the cases because they are