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Tagging with Queries: How and Why?

Tagging with Queries: How and Why?

This video was recorded at Second ACM International Conference on Web Search and Data Mining - WSDM 2009. Web search queries capture the information need of search engine users. Search engines store these queries in their logs and analyze them to guide their search results. In this work, we argue that not only a search engine can benefit from data stored in these logs, but also the web users. We first show how clickthrough logs can be collected in a distributed fashion using the http referer field in web server access logs. We then perform a set of experiments to study the information value of search engine queries when treated as "tags" or "labels" for the web pages that both appear as a result and the user actually clicks on. We ask how much extra information these query tags provide for... Show More

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