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General Marketing Resources

Basic concepts of marketing
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Collection Content

  • The Marketing Plan Explorer
    marketing plan resource; to be used at MBA level throughout semester
  • QuickMBA/Marketing
    QuickMBA/Marketing (Reference Material)
  • Forecasting for Educators
    Scott Armstrong www.forecastingprinciples.com good source for presenting demand forecasting lecture
  • Core Concepts of Marketing
    Core Concepts of Marketing (Open (Access) Textbook)
    open textbook, pdf format has end of chapter cases