An opportunity for students to “test drive” ideas around a framework of research, analysis and evidence-based decision-making. This course blends concepts and skills development to provide each student with a robust opportunity to develop a real and intentional application.
An opportunity for students to “test drive” ideas around a framework of research, analysis and evidence-based decision-making. This course blends concepts and skills development to provide each student with a robust opportunity to develop a real and intentional application.
Students build practical insights on business knowledge and gain the experience of tackling a realistic and complex challenge.
1. Develop a feasible comprehensive business plan or develop a solution to a real business problem.
2. Apply and integrate business tools, and feel ready for the challenges of the job market.
3. Construct a comprehensive holistic project report that integrates work from previous learning experiences.
In the development of their projects, the course engages students with:
- Business research methods and data analysis.
- Universal methods of design.
- Project management.
IF THE PROJECT IS A NEW BUSINESS OR A NEW PRODUCT:
- Why did you pick that product name?
- What makes your product unique?
- Why are you better?
- What makes you think consumers want this product?
- Where do you plan to sell your product?
- Why did you get into this business? OR How did you come up with your idea?
- Why should I care about your product?
- How much does it cost to make?
- How much does the package cost?
- How much does it cost to ship?
- How much do you sell it for?
- How much money do you have and what is your cash burn rate?
- What makes you think consumers want your product?
- Can you estimate how big your market is?
IF THE PROJECT INTEGRATES PROJECTS/WRITINGS FROM OTHER CLASSES OR IS A RESEARCH QUESTION/BUSINESS DILEMMA:
- What will you do with this work?
- How is your research unique?
- Why is it important to do this kind of research?
- Did you establish causality, correlation, dependence, or some other kind of relationship?
- What is the new knowledge you discovered?
- How do you plan to continue this work? OR How does this work fit into your professional agenda?
- What are limitations/shortcomings of your project?
IF THE PROJECT IS A CONSULTING PROJECT:
- Why is your solution good?
- How does your work make a difference in people’s lives?
- What is the most important milestone that your client should reach?
- How will client know that your plan/solution is working?
- Who is the most important stakeholder/partner for your client?
- What is the most important measure or statistic for your client’s organization?
- What is the most important data to which the client should pay attention?
- What did you learn from this project?
- What should your client do as a result of your work? OR What should your client do with your work?