Open Stax Entrepreneurship

Purpose: to help other instructors teaching the same course

Common Course ID: MGT 330-01
CSU Instructor Open Textbook Adoption Portrait

Abstract: Abstract:  This open textbook is being utilized in an Entrepreneurship course for undergraduate or graduate students by Michael Grimshaw at CSUDH. The open textbook provides an excellent focus on entrepreneurship from starting to launching and growing an innovative start-up business. The main motivation for adopting an open textbook was equity, cost savings, and simplicity. Most students access the open textbook online or as a pdf. 

Course Title and Number:  MGT 330-01 New Venture Entrepreneurship
Brief Description of course highlights:  Catalog Description: Role of small business & start-ups in America; project-oriented activities include establishing, financing, and operating the independent business; designed to develop entrepreneurial skills and insights into the beginning and managing a startup business. This includes how to write various business plans. This course teaches the factors essential for turning a "great idea" into a successful business and explores various benefits/costs of sole proprietorships, partnerships, corporations, and franchises. https://catalog.csudh.edu/academics/business-administration/business-administration-bs  - 3 Credits.

Student population: Prerequisites: This course should be taken in the junior or senior year after completing ACC 230, MGT 310, and MKT 350. This course provides a theoretical and practical basis for understanding how new ideas can be developed into businesses and related topics

Learning or student outcomes:  Course Student Learning Outcomes Where/How was assessed
Understand small business and entrepreneurial
attributes and what causes success or failure - Presentations and Projects
Explain the history, value, and importance of
small businesses in the local, national and global - Written Assignments and Projects
Explain the purpose of a business plan and the
steps to create a successful plan - Quizzes and Assignments
Utilize classic models of small business to
determine which is the most effective - Research and Projects
Identify and articulate how people & resources
impact a venture’s revenue and profitability Presentations and proposals
Describe & understand how ethical
entrepreneurship is valued in business Quizzes, Written Assignments,
Participation and Projects
Participate in local, regional, national, and
global business/entrepreneurial events - Participation and reflections
Explore entrepreneurship as a career - Participation and reflections
Identify the value of technology tools in
managing a business - Projects and Participation
Utilize and evaluate current and future internet
 business tools  - Research and projects

Key challenges faced and how resolved: The text is used in conjunction with a variety of experiential learning, and it is a constant challenge to tie the two together

Syllabus and/or Sample assignment from the course or the adoption:  The text is used primarily for weekly reflections drawn from each of the chapters, so the students constantly refer to it for assignments.

Instructor Name:  Michael Grimshaw
For the past 10 years, I have been the Entrepreneurial Institute Director and a Business professor at California State University, Dominguez Hills. I teach Small Business Management, New Venture Entrepreneurship, and Management courses. My philosophy is to help students be more than they think they can be!

Please provide a link to your university page.
https://www.csudh.edu/cbapp/institutes/the-entrepreneurial-institute

Please describe the courses you teach. Business, entrepreneurship, management, and leadership

Describe your teaching philosophy and any research interests related to your discipline or teaching.  My philosophy is simply to help students be better than they think they can be!

OER/Low Cost Adoption Process

Provide an explanation or what motivated you to use this textbook or OER/Low Cost option. To provide students with a thoughtful, current (published 2020, updated 2024), and easy-to-understand text that is at no cost, which makes it accessible to everyone and in multiple formats with instructor tools.

How did you find and select the open textbook for this course? Consulted with our OER and AL$ Coordinator Hallie Clawson

Sharing Best Practices: Once you start working with OER it is difficult to use anything else.

Describe any key challenges you experienced, how they were resolved  and lessons learned. For this class there were no issues but some of my other classes the OER texts are getting old with no suitable replacements.  

Textbook or OER/Low cost Title: Open Stax Entrepreneurship

Brief Description: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are balanced, and specific components, such as the business plan, are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, exposing them to various companies and scenarios.

Please provide a link to the resource: https://openstax.org/details/books/entrepreneurship

Senior Contributing Authors:  Michael Laverty, Colorado State University Global and Chris Littel, North Carolina State University

Student access:  Online and PDF

Supplemental resources: Canvas Course Cartridge

Provide the cost savings from that of a traditional textbook. With philanthropic support, this book is used in 212 classrooms, saving students 3,228,860 dollars this school year. Learn more about our impact and how you can help.

License: Creative Commons CC BY