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"Near Beer Game" icon

Near Beer Game

The Near Beer Game simulation is based on the concept behind supply chain management; to deliver customers orders retailers keep track of what they are selling so that they can order enough raw material from their suppliers to meet customer’s demand. The problem turns out to be one of coordination. Suppliers, manufacturers, sales people, and customers have their own, often incomplete, understanding of what real demand is. Decisions...

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Heather Payne
Heather Payne (Faculty)
5 years ago

This simulation does a nice job of letting students experience the challenge of supply chain management. The simulation is not entirely intuitive and I found only basic information on how the interface worked. Once I figured it out it worked beautifully.

Used in course? Yes
Time spent reviewing site: 30 minutes
Walt Hebern
Walt Hebern (Student)
16 years ago
This is a very interesting site. I am not familiar with supply chain management, but I played the game, overstocked and balanced in 36 weeks. It would be interesting to explore the concepts behind it. It kept my attention.