Business Community Portal

Congratulations to Cathy Swift and the Business Editorial Board for winning the 2017 MERLOT House Cup.  The MERLOT House Cup is an award to recognize the level of contributions made to the MERLOT collection during an academic year.  Contributions include Materials Triaged, Individual Peer Reviews, Composite Peer Reviews, Member Comments and Learning Materials contributed to the collection. The MERLOT House Cup is awarded at the MERLOT/OLC Innovate Conference each year. Editorial Board Members will take turns in displaying the award in their offices.   The Business Editorial Board contributed 409 editor reviews, 204 individual reviews, 123 composite reviews, added 104 materials to MERLOT and contributed 59 comments on materials. 

The 2017 Business Classic winner is Theresa Clarke.  The award is granted to honor the authors and developers of these resources for their contributions to the academic community. Every year each of the MERLOT Editorial Boards is able to select an outstanding resource from its discipline to receive the MERLOT Classics Award. MERLOT considers this learning material an exemplary online learning resource and it is now recognized as so on the MERLOT website listing.  The 2017 MERLOT Business Classics Award was   Paid Search (PPC) Using Google by Theresa Clarke. The material can be found at: https://www.merlot.org/merlot/viewMaterial.htm?id=767841   The MERLOT Business Editorial Board has this to say about the Learning Material:

This is a very detailed assignment that has students create, monitor, and adjust a Google AdWords campaign for two landing pages. Students must adhere to a budget and maximize results. The assignment is very comprehensive, and provides students the opportunity to gain skills in web advertising. There are many practical applications, and in fact the author suggests students have a personal site that they want to use for the assignment.