Learning Exercise

Product Placement

An exercise to introduce students to marketing ideas. To help to better understand why advertising is important.

Material:: How Product Placement Works
Date last modified:: June 19, 2012
Created by:: Catina Johnson
License:

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from... see more

Material Type:: Tutorial
Author:: Katherine Neer, How Stuff Works

Exercise

The instructor will revue and discuss each groups assignment. The group must complete the assigment in one hour. the students will be given a list of youtube videos to view to try to identify items in the video that are not directly related to the video.

Additional Information: http://http://www.ehow.com/info_7890537_classroom-activity-product-placement.html

Disciplines

Business / Marketing / Advertising

Audience

High School

Requirements

None

Topics

Define product placement. Name ten places that the product should be placed. Describe how the product should be design. Who is the target audience? Give a summary on how effective you feel the product placement will be.

Type of Task

Group

Learning Objectives

This Learner will understand the importance of product placement.