Learning Exercise

Product Placement

An exercise to introduce students to marketing ideas. To help to better understand why advertising is important.

This site provides some background on product placement in movies and television. There are a number of examples from... see more


The instructor will revue and discuss each groups assignment. The group must complete the assigment in one hour. the students will be given a list of youtube videos to view to try to identify items in the video that are not directly related to the video.






Define product placement. Name ten places that the product should be placed. Describe how the product should be design. Who is the target audience? Give a summary on how effective you feel the product placement will be.

Type of Task

Learning Objectives

This Learner will understand the importance of product placement.