Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
Select OK to launch help window
Cancel help


Advanced Search


Search > Learning Exercise Results > Marketing Mixes for the New Business Model

Learning Exercise: Marketing Mixes for the New Business Model

Marketing Mixes for the New Business Model
This exercise teaches students about the new types of business models that have been created by the e-commerce environment. Students are required to compare and contrast the marketing mixes of several of the new models.
Course: Business Marketing


Submitted by:
Cathy Swift
Date Last Modified:
November 17, 2000


1. Read the descriptions of all nine of the business models at this website.

2. Select two of the models that interest you.

3. Examine several of the different forms of these models by accessing the example website.

4. Write a two page typed paper that:

a. Identifies the target market of each of the models.

b. Compares and contrasts the four elements of the marketing mix (product, price, promotion, and distribution) of each of the models.

5. Answer the question: How do these models compare to McCarthy's traditional Marketing Mix model?



No audiences defined for this Learning Exercise


Business Marketing


1. Students need to be familiar with the marketing mix.
2. Students need to understand the changes that have occurred due to the growth of e-commerce.

Learning Objectives

1. To understand that there have been radical changes in the way that companies conduct business.
2. To develop analysis skills.