Learning Exercise

Global Marketing at the Cameron Balloon Factory

This is an online assignment that can be used with the virtual factory.
Course: International Marketing

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers... see more


1. First take a tour of the Virtual Factory and become familiar with its

2. After reviewing each of the functions, go to the Site Map.

3. From the site map, click on the Worksheets link under the Marketing Area.

4. Then follow the assignment and respond to the questions for "W3," which is Worksheet 3
"Round The World Balloons - Exporting."

5. Click on "printable version" and

6. Respond to all the questions that are listed in Steps 1-4.

7. Submit your responses as advised by your instructor.


Need to understand exchange rates.
Need to be familiar with the European Community and its implications.


Exporting, International Marketing, International Business

Learning Objectives

1. To understand the importance of exporting
2. To understand how exchange rates impact trade.