Learning Exercise
Determining Marketing Differences in International Consumer Corporations
Comparison of two corporate websites for determining product classifications and marketing philosophy differences.
Course: International Marketing (undergraduate)
- Material:
- Determining Impact of International Companies
- Date last modified:
- May 16, 2000
- Created by:
- Michael Rich
- License:
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Multinational Corporate Websites for students to evaluate. Also use the website: http://www.unilever.com for comparison... see more
Exercise
The student is to investigate both the Nestle and Unilever's company web sites to determine each company's product categories, their international marketing philosophy, and how their
philosophies are different. A three page written evaluation should be developed by the student as a homework assignment.
philosophies are different. A three page written evaluation should be developed by the student as a homework assignment.