Bookmark Collection

Marketing Education

Material to teach basic marketing principles.

Date Added to MERLOT:: July 14, 2009
Created by:: Julie Oelschlager
License:

Collection Content

Core Concepts of Marketing (Open (Access) Textbook)
eMarketing: The Essential Guide to Online Marketing (Open (Access) Textbook)
The Marketing Plan Explorer (Tutorial)
QuickMBA/Marketing (Reference Material)
Marketing Strategy Unit for Introductory Marketing (Reference Material)

For beginning class.