This video was recorded at First ACM International Conference on Web Search and Data Mining - WSDM 2008. WSDM (pronounced "wisdom") is a brand new ACM conference intended to be complementary to the World Wide Web Conference tracks in search and data mining. The pace of innovation in these areas has reached a level that requires more than one premier annual venue. Specifically, substantial work is currently being done in the areas of workload-driven crawling and monitoring, security and privacy, user profiling, personalized search and ranking, Web advertising, social media analysis, and spam detection. The goal is to make WSDM a focused meeting with a single research paper session through 2-3 days. Appropriately enough, the first WSDM conference is being held at Stanford University in the heart of Silicon Valley, home to many of the world's leading search engines and the people who built them. Stanford is a beautiful venue, and we hope that the physical proximity to many search-focused companies will encourage an active exchange of ideas between participants from academia and industry. WSDM is being co-sponsored by ACM SIGIR, SIGKDD, SIGMOD, and SIGWEB. We thank our industrial sponsors, Google, Microsoft, and Yahoo!, for their generous financial contributions.
Type of Material:
Presentation
Recommended Uses:
Lecture, but it would also be effective as an outside assignment, to be used for in-class discussion.
Technical Requirements:
Video
Identify Major Learning Goals:
To understand one approach to understanding keywords and search
Target Student Population:
College students studying marketing or computer science
Prerequisite Knowledge or Skills:
A great deal of knowledge on keywords and searching
Content Quality
Rating:
Strengths:
This is a very scholarly presentation that requires a fair amount of knowledge of searching based on keywords. There is a lot of valuable research information and the video is of good quality.
Concerns:
This is fairly dated (2008) and the appropriate audience is scholars or advanced marketing or computer science students.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
This would be a good in-class supplement to lecture once the appropriate context had been provided. The video is good quality, slides included are nicely done and easy to view; they also support the presentation well.
Concerns:
The instructor would need to provide the context and a potential assignment. There is no intended interactivity, or learning objectives, so instructors would need to develop these for their individual intended use and application.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
This is a video and is not intended to be interactive or engaging. The quality of the video is fine. The site plays well, and the quality is nice.
Concerns:
The instructor will need to provide instructions. Lack of interactivity may complicate application/use for in-class activities.
Other Issues and Comments:
The main issue may be the 2008 date.
Creative Commons:
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