Peer Review

Your international customers are waiting for you

Material Detail page

Bookmark

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:: This 2008 video presentation speaks to international marketing: ways to approach it, challenges, and suggestions. It is delivered by a consultant, and incorporates her experiences and advice for maximizing a successful outcome.
Type of Material:: Presentation
Recommended Uses:: This could be used as a supplemental assignment, homework, or lecture support material on a chapter covering global marketing.
Technical Requirements:: Computer with Internet Access
Identify Major Learning Goals:: The module’s goal is to educate a business owner on topics to consider before expansion into international markets. While no specific learning goals are presented, the focus of this presentation is to provide items for consideration when taking a company to the international market.
Target Student Population:: Undergraduate business students.
Prerequisite Knowledge or Skills:: A Marketing Principles course would be highly beneficial in laying the groundwork for this discussion due to basic marketing terminology used.

Rating:
Strengths:: This module, delivered by a small business consultant, highlights international business expansion. The content discusses benefits, overcoming challenges, misconceptions, etc., and generally reviews the realities one would experience prior to taking this step. With accompanying slides, the speaker provides good food-for-thought, and instills confidence in the viewer. Taken at its face value, it is of good quality. The video is nice quality, and loads well. The overall discussion provides a good personally-based perspective on considerations when considering global business ventures. The presentation is from a small business perspective.
Concerns:: The presentation content and slides, while rooted in a timely marketing topic, aren’t necessarily informed by scholarship or even sourced (where statistics are cited). To be sure, the information touches on core concepts, but also infuses the speaker’s own experiences and recommendations. Also, this is a short presentation, and due to its nature, is unable to provide a comprehensive review of the topic.

Rating:
Strengths:: This presentation is easily understandable, is informative, and enjoyable to listen to when taken as a practitioner’s assessment and recommendations. Students would benefit greatly from the experiences of the speaker, not just in her advice but in the anecdotal information she expresses. The presentation is short (approximately 30 minutes), and the key benefit is simply seeing international business expansion through the eyes of someone who consults on this topic as her career. Additionally, the screen movement from speaker to presentation slides allows for continuous connection between verbal and visual content. There is also a question-and-answer time at the end, allowing for further discussion.
Concerns:: When taken at its face value, this presentation is of great benefit to the instructor. If expected to “teach” the concept, however, it would not do so as it is more of an experiential/advice approach. Additionally, the speaker focuses much of her time on the discussion of expansion within Europe generally and to Germany in particular, and while she does relate these concepts to any market, students may miss the broad applicability. While a nice quality video, it provides no interaction and engagement for students. Most of the focus is on Germany and Europe, so there are some limitations in coverage.

Rating:
Strengths:: With internet access, this module becomes highly easy to use due to its portability, short length, and clear delivery. The videography supports the discussion by frequently shifting from speaker to presentation slides, and the content and experiences of the speaker are interesting to listen to. Students could quickly grasp some of the complexities and misconceptions of international business, and with the click of a button, can review any missed content.
Concerns:: While there are some Powerpoint slides to support data, most of the presentation is simply a video lecture presentation. As such, students will not be likely to stay engaged with the content for the approximately 30 minutes. If used in-class to support a lecture discussion, the instructor might be able to use small portions for a few minutes to demonstrate or support a specific concept.

Other Issues and Comments:: This was recorded in 2008, and as such some of the data and statistics may be less relevant today. Given the international economic and political environment in Europe relevance to today's business environment may be a bit dated.
Creative Commons: