Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the Headlines Integrated Business Ethics Case. Redesign Spring 2014.
The re-design of a Principles of Marketing course was done to enhance student engagement and success by requiring students to reflect on marketing issues in the business press.
Type of Material:
ePortfolio
Recommended Uses:
This module is not designed for students, but rather for instructors, as it describes the overall conceptualized re-design for an introduction to marketing course.
Use for course planning.
Technical Requirements:
Used Chrome
Identify Major Learning Goals:
. Instructor in a principles of marketing course may gain some insight into approaches to engage students.
. Provides insights in the redesign of an introductory marketing course.
Target Student Population:
Instructors teaching a principles or introduction to marketing course
Prerequisite Knowledge or Skills:
None.
Content Quality
Rating:
Strengths:
. The module is direct, simply and straightforward.
. Provides insights into assignments and activities designed to engage students in course content.
Concerns:
. The module could more solidly ground the rationale in scholarly writing on educational principles.
. There are some grammatical errors present.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
As a supportive site for instructors, it presents a good, overall conceptualization on redesigning a beginning marketing course.
Concerns:
. Not all learning objectives provided in the module are fully measurable as presented.
. It does not provide explicit tools.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
. Concise, easy to read.
. The material presented provides inspiration, and the author's perspective is conveyed well.
Concerns:
The webpage is basic and does not offer detailed syllabus or assignment details.
Creative Commons:
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