This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. The blend of academic structure and practical examples provides an engaging formula for learning.
This electronic book was developed when the print edition went out of print. The book is based on the extensive research of the authors. The focus of the work has been to address fundamental issues common to business practitioners, thus emphasizing the strategic elements of electronic commerce. This includes the impact of the Internet has had on marketing strategy and practice. For the purposes of this review, the first two chapters are discussed.
Type of Material:
Open (Access) Textbook
Recommended Uses:
Excellent use for in-class discussions
A good resource for writing papers, or a discussion question online
Can be used for team presentations
Supplemental material for areas related to electronic commerce.
Technical Requirements:
Google Chrome Version 72.0.3626.109
Adobe Reader version 19.010.20098
Quicktime 7.78.80.95
Java 8 Update 161
Adobe Flash 32.0.0.142
Identify Major Learning Goals:
Learn what technologies allow e-commerce
Learn examples of the practical application of these technologies
Learn the history and development of e-commerce
Understand how electronic commerce is revolutionizing business
Target Student Population:
Undergraduate and graduate business and technology students
Practitioners, managers
Prerequisite Knowledge or Skills:
The user needs to know how to use a browser, and how to read a book online or download the book as a PDF file.
Users need a fundamental understanding of business and IT.
Content Quality
Rating:
Strengths:
Definitely a current concept
Can be used in multiple scenarios as defined by a faculty
Good integration of material with examples of application
Based on research conducted by the instructors
An outline for the book is presented in chapter 1
New models, theories and metaphors are described such as new business models, hybrid models that combine Internet strategies and traditional business, new forms of human behavior related to chat rooms and virtual communities and new forms of consumer behavior.
Concerns:
At times it can be a challenge to read in how it is laid out
A student will have to have the ability to synthesize information
Might be difficult for a student to follow what a particular company would use to implement e-commerce for a specific situation
It is somewhat dated and users need to be aware of the significant changes in the IT field and the Internet since then.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Can be useful in the classroom and as support for online assignments as well
Has a lot of information about all of the technologies used in e-commerce solutions
Demonstrates how individual technologies supporting e-commerce can be used
Each chapter has a conclusion and provides a list of cases and references used
Diagrams are provided to help fix line Internet terms such as backbones, servers, encryption and security, electronic funds transfer, firewalls and other aspects of global networks.
Concerns:
Does not take cases and look at how the company chose various solutions to support their implementation of e-commerce
No learning outcomes, thus it is hard to measure that. A faculty would have to assess this for his/her class
There would need to be a baseline of information known about technology in order to apply the material OR the faculty has to provide the context for use of the e-book
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Has very short sections about all of the technologies
Accessibility tools should be able to read this document OK for a sight-impaired person
Not just text, has good diagrams and tables to reinforce concepts
It is easy to download
Topics are provided in a progressive format to build on previous concepts.
Concerns:
No links to any supporting materials
Could be a challenge to use if a student is not aware of some of the technologies
No embedded links to navigate around the document
Creative Commons:
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