This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. The blend of academic structure and practical examples provides an engaging formula for learning.
This electronic book was developed when the print edition went out of print. The book is based on the extensive research of the authors. The focus of the work has been to address fundamental issues common to business practitioners, thus emphasizing the strategic elements of electronic commerce. This includes the impact of the Internet has had on marketing strategy and practice. For the purposes of this review, the first two chapters are discussed.