The material is clean, well-designed and easy to read. Each unit/chapter includes learning objectives that are appropriate. Instructors can add to this content, but they are active learning goals, written appropriately.
The direction of the content to small business is appropriate for many students to comprehend, and to relate to their personal experiences more easily, than when such content is directed to global-size corporations.
While the content may not be sufficient to cover all topics for a general strategic marketing course, it could easily be used as supplemental content, and would also be appropriate for the marketing plan in an entrepreneurial course.
Each of the four chapters begins with learning objectives. The concepts are built upon progressively.
There are no summary discussion items, no terminology cues, and no review/discussion questions provided. As such, there is little-to-no interaction with the content as presented.
The textbook does assume some basic concepts of strategy and strategic marketing. Although the title indicates it is intended for small organizations, but in reality, there is not a great deal of attention devoted to small organizations. Most examples and much of the text is focused on the Australian market.