NOTE: This is a BookBoon publication and you have to provide your email address to access it. Students are granted free access.
This open textbook has been recently revised/updated, and covers the basic content of business research. Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups, participant observation, and forecasting methods in business practice.
This material is designed to provide coverage of the main concepts in business research. As such, it is broad in content and approach, but not necessarily overly detailed in content. It could serve as a reference for student use, or textbook for a business/marketing research course.