The book is all about popup shops in an omnichannel context and is organized into the following six parts:
- Part 1: Pop-Up Retail Basics
- Part 2: Pop-Up Shops and Stakeholders
- Part 3: Practices and Strategies for Pop-Up Retailing - Primary Activities
- Part 4: Practices and Strategies for Pop-Up Retailing - Support Activities
- Part 5: Measuring Success of Pop-Up Retail Operations. Each part contains between 1-5 chapters.