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Peer Review

Pop-up Retail Strategies in an Omnichannel Context

Reviewed:

Jan 27, 2020 by Business
Bookmark

Ratings

Overall Rating: 4.8 stars
Content Quality: 4.8 stars
Effectiveness: 4.8 stars
Ease of Use: 4.8 stars
Overview:

The book is all about popup shops in an omnichannel context and is organized into the following six parts:

  • Part 1: Pop-Up Retail Basics
  • Part 2: Pop-Up Shops and Stakeholders
  • Part 3: Practices and Strategies for Pop-Up Retailing - Primary Activities
  • Part 4: Practices and Strategies for Pop-Up Retailing - Support Activities
  • Part 5: Measuring Success of Pop-Up Retail Operations. Each part contains between 1-5 chapters.  
Type of Material:

Open (Access) Textbook

Recommended Uses:

  • Supplementary textbook for a retail or channels class.
  • Could use as a reference for understanding pop-ups
  • Could use for research on the topic

 

Technical Requirements:

  • Can read the book online or download it from this site in formats including EPUB, Digital PDF, Print-pdf, Pressbooks XML, and WordPress XML. 
  • The book is 251 pages in the .pdf version.
  • Used Chrome to access  
Identify Major Learning Goals:

  • Learn the history of popup shops, formats, and functions to consider, along with omnichannel strategies for success. 
  • Understand additional support activities required by a pop-up operation including budget considerations, legal matters, human resources, technology and the role of innovation in creating a great
    experience. 
  • Understand the basics of Pop-Up Retail
  • Describe Pop-Up shops and stakeholders
  • Explain the primary practices and strategies for Pop-Up Shops
  • Explain the support practices and strategies for Pop-Up Shops
  • Evaluate and measure the success of Pop-Up Shop
  • Recognize the role that analytics play in the pre and post stages of running such an operation.
Target Student Population:

  • Upper level marketing class
  • Graduate level marketing class
Prerequisite Knowledge or Skills:

Basic marketing would be helpful but is not required.

Content Quality

Rating:
Strengths:

  • Strong and engaging textbook with many visuals and embedded videos
  • Uses worldwide and current examples to help explain the content
  • Simple explanations and good overview of Pop-Up Retail
  • Chapters contain a "Did You Know" section with interesting statistics
  • Contains links to YouTube videos to show examples of course content
  • Chapters include key takeaways, a mini case study, and a complete listing of references with hypertext links to the original sources.  
Concerns:

  • Some of the statistics in the "Did You Know" sections are a bit dated.
  • The analytics chapter is very informative but a bit short. 
  • Seems to leverage a LOT of Canadian statistics and data
  • Very specialized subject matter

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • Learning Objectives identified at the start of every chapter
  • Integrated videos, activities, and case studies that can easily be integrated within a course
  • Concepts are reinforced and built upon from one chapter to the next
  • Chapters are the appropriate length and not overwhelming to read. 
  • Links to YouTube videos should be very appealing to the generation of students that prefers to learn by video.
  • Students should respond quite well to the materials.
Concerns:

  • Specific pre-requisite knowledge isn’t identified, but many concepts are defined
  • Very specialized topics, so couldn’t be integrated into any type of marketing course without some setup
  • Some chapters are long, so could take a student a lot of time

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • Very easy to use – each page is a Chapter and there is an arrow to get to the next chapter and previous, a Contents link at the top of each page, and an arrow to move back to the top throughout
  • Clean use of visuals that correlate to the chapters
  • Fairly strong accessibility (has a few issues identified in Wave extension for Firefox)
  • The book contains hyperlinks so that you can jump from one part of the book to another part.
  • This is a FREE book with no strings attached.  No registration is required to access the materials.
  • Instructors can use select chapters and disregard others.  
Concerns:

  • Could use more links to outside resources, etc.
  • Could be more interactive if links were used to take a student to other resources or to be more of a learning tool
  • Appendix is empty
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