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Peer Review

Media, Society, Culture and You

Reviewed:
Jun 28, 2021 by Business
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Ratings

Overall Rating: 4.8 stars
Content Quality: 4.8 stars
Effectiveness: 4.5 stars
Ease of Use: 5.0 stars
Overview:

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. 

Type of Material:

Open (Access) Textbook

Recommended Uses:

In-Class, homework, self-paced, lecture

This text could be adopted for a course textbook, required.  It could also serve as supplemental material.  

Technical Requirements:

 Mozilla Firefox 89.0.1, or Chrome

Identify Major Learning Goals:

·       Describe how the individual fits into media, society, and culture

·       Understand digital culture and social media

·       Understand media literacy and how to do media research

·       Describe the history and present state of media (television, music recording, radio broadcasting, digital gaming, newspapers)

·       Understand the role of advertising and public relations and propaganda in society and culture

Target Student Population:

Upper-level Marketing class

Undergraduate Communications class

 

Prerequisite Knowledge or Skills:

Marketing basics

Content Quality

Rating:
Strengths:
  • Content is clear and concise
  • Could be adapted easily to a course
  • Current material that gives a lot of examples and detail on concepts
  • Content is engaging
  • Chapters/units are short.  
Concerns:
  • Could use References/Resources
  • Could use some exercises or more context of how to use the textbook
  • No specific objectives or discussion items are included.  Rather it reads more as a series of essays on each topic.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:
  • The material is well-designed. 
  • It can be used interactively online, or downloaded in multiple formats.
  • Easy to integrate into a course
  • Could be used in a variety of courses or for specific concepts in a course
Concerns:
  • Could use learning outcomes
  • Could use a bit more detail about the prerequisite knowledge needed
  • No discussion questions, or additional materials.  

Ease of Use for Both Students and Faculty

Rating:
Strengths:
  • Very easy to use
  • Great visuals and use of links
  • Fully accessible
  • It very readable. 
  • The site is working and the download document of equal quality.
Concerns:
  • Instructors will need to establish discussion guides, questions, and learning objectives for any assigned readings, activities, etc.
  • Could use more interactivity (simulations, quizzes, research assignments)
Other Issues and Comments:
  • Overall great resource
  • Easy to adapt to a course or use specific content
  • Very high quality
  • Fully accessible
Creative Commons:
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