Dismayed by the ubiquity of corporate chains, former MSNBC reporter Hanson Hosein and NBC reporter Heather Hughes sets off on a road trip across America to search for Mom and Pop businesses. Across the country independent bookstores, restaurants, and grocery stores vanish, driven out of business by monolithic big-box retailers like Wal-Mart. The filmmakers also discover widespread discontent and resistance to corporate monopolies.
Type of Material:
Presentation
Recommended Uses:
Individual and team based case study learning (in class and/or self paced)
Technical Requirements:
Browser - Mozilla Firefox 80.0 <
Youtube - updated to latest version
Identify Major Learning Goals:
The student learns the relationship between corporate
chains, entrepreneurship, independent or small businesses, forms of competition
The student will understand the current condition of Mom and Pop businesses in the US,
The student will understand the role of big corporations in dwarfing and dwindling small business owners.
Target Student Population:
Undergraduate students in Business
Major level students in Marketing
Prerequisite Knowledge or Skills:
None
Content Quality
Rating:
Strengths:
The video presents content that challenges the current perceptions of Mom and Pop businesses
The role of big corporations in influencing and monopolizing small and medium enterprises is explained
Video tries to be balanced.
Concerns:
The role perspective needs to be expanded beyond small businesses and big corporates, i.e. the inclusion of governmental and other related bureaucracy involvement such as the legislative and judiciary bodies.
Some references are now dated.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
An effective reality-based reporting that gives comprehensive understanding on the challenges facing Mom and Pop businesses.
The video presentation is accompanied by appropriate visuals and examples.
Could be used, and useful, in any number of general business-related disciplines
Concerns:
No learning goals explicitly stated for student
The disparity has to be compared with the success stories of Mom and Pop businesses because blanket reporting does not reflect the actual condition on the ground.
Further proper non-biased research is needed.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
An audiovisual presentation that is easy to utilize with components of control - volume, fast forward and rewind, pause etc.
The video is flexible in its use in the classroom.
Good video to use for discussion.
Concerns:
For passive viewing. Would be more useful as a learning tool if there was a set of discussion questions attached.
Learners who are not able to access Youtube due to technical reasons such as weak broadband connection etc.
Creative Commons:
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