This is a mini case based in Europe which includes expansion to the USA. The concept covers a team of three young entrepreneurs who developed a concept whereby travelers would leave their car to be rented by others while the owners were on vacation for about €25 a day. The service would screen renters, provide insurance, and make sure cars were of the highest quality.
The case exemplifies when managers don't grow with the company. Students will discuss the roles and responsibilities of managers as the company grows.