This is a mini case based in Europe which includes expansion to the USA. The concept covers a team of three young entrepreneurs who developed a concept whereby travelers would leave their car to be rented by others while the owners were on vacation for about €25 a day. The service would screen renters, provide insurance, and make sure cars were of the highest quality.
The case exemplifies when managers don't grow with the company. Students will discuss the roles and responsibilities of managers as the company grows.
Type of Material:
Case Study
Recommended Uses:
This could be used in class as part of an activity, as assigned homework, and it could be used by an individual or a team or as part of a lecture.
Technical Requirements:
Firefox ver 85.0.1,
Adobe reader ver 21.001.20135
Microsoft 365 ver 16.0.13530.20440
Identify Major Learning Goals:
Students will practice solving problems
Students will understand contract negotiations
Students will develop long term solutions
Students will understand how the roles of managers change
Target Student Population:
Undergraduate business students
Prerequisite Knowledge or Skills:
General management concepts
Content Quality
Rating:
Strengths:
The case study is condensed and covers key points focusing on the "Leave & Let" company situation coupled with the appropriate format by highlighting pivotal management challenges.
The case could be flexible and used for different program levels depending on how the instructor may design the exercise.
This covers both North America and Europe although it initiated in Europe and provides examples of expansion into other countries.
Concerns:
The case study lacks details on "Leave & Let" management structure, philosophy, and practice leading to a limited case study analysis given the said information gap.
There are no questions or teaching notes to assist with using this case. Instructors will need to develop questions as well as instructions on how to do the case if they wish to use it.
There is no information about supporting research or where this might be best used.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The case study presents clear and straightforward teaching-learning goals focusing on situational context and approach while encouraging identification with real-life examples by finding an appropriate long-term solution.
Because specifics are not stated, this could be flexible and used in different situations depending on how much the instructor needs to develop questions and instructions for the case.
Different issues are integrated into the case to demonstrate issues that entrepreneurs may face, especially in expansion areas and other countries.
Concerns:
This would take additional preparation because there are no teaching notes or guidelines for instructors to understand what needs to be emphasized, outside of entrepreneurship.
There are many other possible issues in this case, but it appears as though the issues developed in Junction City, with no state specified. It can be difficult to work with the facts in this case because there are not many.
Without facts, it may be more challenging to structure questions and deliverables for assignment purposes.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
The international aspect of the case can make this interesting and would be beneficial not only in an entrepreneurship focus but also in international business.
Identifying possible issues that can develop is clearly required when starting a new business, and this provides the foundation for research and discussion.
The question at the end of the case provides many options depending on the direction the instructor wants to take with the case assignment.
The case study material is quite easy to access, non-complex and user-friendly.
Concerns:
There are few facts that can provide structure for this case, as much needs to be considered in North America and in Europe as laws can be different.
If the entrepreneurs are based in Europe, they have a great deal to learn about American regulations and laws, this could be an important aspect of the case but it is not mentioned.
Again, teaching notes and more structure to include facts would be beneficial in delivering this course.
Instructors need more information about the case in the beginning so they can determine if it is an appropriate case for their course.
Creative Commons:
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