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Peer Review

Pringles Chips WTF

Reviewed:

Oct 20, 2021 by Business
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Ratings

Overall Rating: 4.8 stars
Content Quality: 4.8 stars
Effectiveness: 4.8 stars
Ease of Use: 5.0 stars
Overview:

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most students would know this brand as it comes in a can and the chips are stacked. In 2020 in Australia, Pringles ran a sales promotion built around WTF = what’s the flavor? This activity provides questions for students to answer about brand identity.

Type of Material:

Drill and Practice

Recommended Uses:

In-Class, homework, team, discussion

Technical Requirements:

Google Chrome, Safari, Firefox, Edge PDF, HTML

Identify Major Learning Goals:

  • Understand short and long-term sales promotion impact
  • Describe brand loyalty and causes for brand switching

 

Target Student Population:

Undergraduate marketing classes, undergraduate business classes

Prerequisite Knowledge or Skills:

Principles of Marketing and Promotion

Content Quality

Rating:
Strengths:

  • Content is clear and concise
  • A strong exercise that can be used in multiple situations
  • Fun, Active learning activity
  • Since it was an actual campaign that Pringles undertook, the student could research the finding to understand whether it was successful and apply the strategy to other products.
Concerns:

  • Could use References/Resources
  • Requires some setup/knowledge

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • Easy to integrate into a course
  • Could be used as a strong individual or small group activity for active learning or for a discussion assignment, etc. (aka adaptable)
  • The exercise will expose students to sales promotion and product line extension.
Concerns:

  • Could use learning objectives
  • Could use a follow-up or to scaffold some other concepts into it

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • Very to use
  • Good interactivity
  • Very engaging and visually attractive
Concerns:

  • Some accessibility issues with headers and graphics on the webpage
  • No alt text for the images in the PDF
Other Issues and Comments:

  • Overall great resource
  • Easy to adapt to a course
  • Good activity to help students engage actively with sales promotion and product extensions
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