Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.
Type of Material:
Open (Access) Textbook
Recommended Uses:
This is recommended for in-class discussions and lectures, homework, individual or team assignments or projects.
Technical Requirements:
From this site, read online. Available in: MULTIPLE FORMATS (PDF, KINDLE, E-PUB, .MOBI)
Google Chrome Version 72.0.3626.109
Adobe Reader version 19.010.20098
Quicktime 7.78.80.95
Java 8 Update 161
Adobe Flash 32.0.0.142
Identify Major Learning Goals:
Define strategic management and strategy
Understand why strategic management matter
Learn how strategic choices affect firm performance
Understand vision, mission, and goals, and why are they important to organizations
Discover how executives analyze the performance of their organizations
Learn why having a celebrity CEO and a strong entrepreneurial orientation help or harm an organization
Target Student Population:
Upper level Management students
Prerequisite Knowledge or Skills:
Introductory Management course
Content Quality
Rating:
Strengths:
Concepts and approach used in this tectbook are valid and relevant;
Content is complete and appropriate with sufficient support material;
The content approach/format is appropriate for this type of learning material.
Easy to read, easy to follow, and learning objectives are clearly provided.
There is a table of contents that also provides live links to the different parts of each chapter, so specific topics may be reviewed without having to go through every page.
Concerns:
Needs updating and upgrading, for eg. the chapter on 'Blackberry' is redundant and needs to be updated accordingly;
Changes in ICT must be addressed.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The teaching-learning goals and consequent uses of this textbook are reasonably identified;
The item increases the potential for student learning and promotes conceptual understanding;
The book is designed to enhance student engagement.
There are numerous graphics which help break up the text, and multiple formats are available.
It is easy to follow and easy to understand and examples are provided.
Concerns:
The item is retricted in its contemporary contents and approach, and might not be suitable to be used in a variety of ways to achieve teaching and learning goals.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
This textbook gives consistently clear and accurate instructions for use;
It has a clear and consistent layout and is easy to navigate;
The language is straightforward which makes the concept easy to understand, even though traditional models such as Porter’s Five Forces are included, and well-known examples such as Subway, McDonald’s and even Kentucky Fried Chicken are included.
Concerns:
Published in 2014
Prepared for the Canadian market
Creative Commons:
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