Peer Review

Classroom Activities for Marketing

Material Detail page

Reviewed:: Dec 12, 2022 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This is a commercial site, but it provides information about specific marketing situations and provides links as well as discussions and activities. Some of the latest ones include: Drone’s Place in the Supply Chain Global Supply Chain: A Documentary Plant Milks Keep Growing Top Car Brands for 2022 A New Sport Takes the Stage – Pickleball!

Type of Material:

Collection

Recommended Uses:

Group discussions and homework assignments

Technical Requirements:

Google Chrome, Safari, HTML, MP4

Identify Major Learning Goals:

Utilize scenarios to discuss various marketing topics

Understand the reasons for like or dislike of a product

Identify the likes and dislikes of certain products

Target Student Population:

College Upper Division

Prerequisite Knowledge or Skills:

Basic understanding of marketing and advertising

Content Quality

Rating:

Strengths:

Content is appropriate for the topic.

Content is flexible for usage.

Content summarizes the concept well and allows for meaningful discussion.

Concepts, models, and results are valid.

Concerns:

Some content may be supported by opinion rather than fact.

Instructor should stress that the articles are to be used as a starting point for discussion and not the final answers.

Target groups are only one concept in the idea of marketing.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Materials can be used in multiple ways.

Material promotes conceptual understanding and allows students to continue via their own research.

Material increases the potential for student learning.

Concerns:

Author did not provide learning goals.

Specific use of the material is not explained.

Prerequisite knowledge was not provided.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Site is easy to navigate.

Site appeared to be in working order at time of review.

Questions provided for discussion were clear and concise.

Concerns:

None

Other Issues and Comments:: None
Creative Commons: